Purpose: We serve small-scale farmers. In everything we do, we place the farmer first. We measure success in our ability to make more farmers more prosperous.
- Humble Service: We meet farmers in their fields and we get our shoes muddy. Farmers are our customers and we serve them with humility.
- Hard Work: We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less.
- Continual Growth: We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.
- Family of Leaders: We bring together the best leaders and build long-term careers. We care for team members like family.
- Dreaming Big: We envision serving millions of farm families. We build for scale with every idea and solution.
- Integrity: We do what we say, and our words match our values.