Mission, Vision & Values

Our Mission

Our mission is to empower chronically hungry farm families in East Africa to permanently lift themselves out of hunger and poverty.

Our Vision

Our vision is to create a revolution in the elimination of world hunger, such that every farm family has access to the tools and techniques necessary to meet basic food needs throughout the year.

Our Values

1. We don't give handouts - we empower permanent life change. Lasting change must rely on the poor themselves.
2. We provide a solution that is realistic for the extreme poor - our solution includes tools, training, and market access - making it realistic for someone starting from nothing to grow for high-value markets.
3. We must dream big - limitless human need demands an ambitious response. 80% of the extreme poor in the world are farmers, and we must aggressively scale to meet demanding milestones.
4. We must remain 100% accountable to both our biggest donors and our littlest children, measured by hard operational metrics that are reported, good and bad, to stakeholders. If we are not improving the lives of children, we are failing, and must find a way to improve.