In July, One Acre Fund opened a trial district in a low-rainfall area of Nyanza Province. Six new field officers enrolled over 1,000 farmers in the program. From November 2010 to March 2011, these farmers will plant trees and beans using quality inputs and trainings designed to work in low-rainfall conditions. Phelix Wasonga is one of the new field officers working in the trial district. At twenty-two years old, he is the youngest of the field officers, but he was the most successful at enrollment, registering almost 300 members himself.
What did you do before you joined One Acre Fund?
I worked with Kenya Scouts as a scout leader and a trainer in peer counseling for HIV/AIDS and other issues which affect youth. We would bring people together for trainings or conduct counseling sessions at schools. I was also a volunteer English teacher in a secondary school.
How did you get started at One Acre Fund?
I learned of One Acre Fund through flyers asking for serious people who wanted to work with the community, specifically farmers. I was interested because I want to see many people succeed. When I saw the advertisement, I knew the job was for me. It was a tough interview, but God saw me through it.
What about One Acre Fund interested you?
There is so much hunger in my community. We have no way to fight that hunger except hard work. With One Acre Fund inputs we now have the capability to fight that hunger. I enjoy seeing people prove that they can fight hunger.
What are your primary responsibilities as a field officer during enrollment?
I work six days per week directly with farmers. I visit them. I know their plans and dreams. And their problems. The key is to mobilize them and impart knowledge, to teach them that their future is in their hands.
Every week I set goals. For example, if today I want to sign up fifteen members, I identify groups with low membership, and I make an appointment with the leader of that group. I meet them and then discuss steps to make that group strong.
What do you say to farmers to convince them to join?
I tell them if you join One Acre Fund there is a short-term investment and a long-term investment. Short-term is beans. Long-term is trees. The longer you let the trees grow, the more you will earn. Your loan is a small loan, and you can earn much more if you follow our trainings and work hard.
I also tell them that One Acre Fund gives you a sense of unity through our group work. Always where people are united, big things will happen. They plant together. They solve problems together. And always they have the desire to achieve.
What were the challenges enrolling farmers, and how did you overcome them?
When I first started I faced many challenges when looking for members. I met hostility from farmers who have been hurt by other organization that had come and taken money and done nothing. I had to build trust to change that. My community knows me because I grew up there. That is important.
You enrolled more farmers than any other field officer in the low-rainfall program. What is the secret to your success?
Proper planning of my work. When I set goals, I always work toward them. By the end of the day I will always achieve my goals as I have planned them.
If only one person plants one hundred trees, nothing happens. If everyone in the community plants one hundred trees, the world is different. I will only be proud if I see that many people benefit and have more food.
What are your favorite activities outside of work?
Outside of work I have a good taste for books. I read them everywhere I am when I’m not at work. I spend almost any day off reading. I also enjoy filling out puzzles in the newspaper.
What do you hope to accomplish during your career with the One Acre Fund low-rainfall program?
This is our first year. I would like to see us progress for many years and have many farmers joining because of the benefits they see.
The most important thing is the education and inputs we give to our farmers. Our people do not have the means to purchase the correct inputs, and many times they don’t know how to use them properly. With these inputs and education, our farmers are bound to succeed.

Maize seed and fertilizer on credit is what One Acre Fund does best in Kenya. But there are many areas of the country where maize cultivation on credit simply does not make economic sense. In these locations, low rainfall and poor soil conditions virtually guarantee weak maize harvests. One Acre Fund wants to help smallholder farmers increase their harvests in these areas too, which means we must adapt our core program model to different crops and farming conditions.
Accessing high-quality seed varieties is a major challenge for rural East African farmers. One Acre Fund currently solves part of this problem by providing improved maize varieties to poor rural farmers. Establishing an efficient maize seed supply system for rural farmers is relatively straightforward because there is a well-established market for maize seed; One Acre Fund simply acts as the intermediary between the commercial seed industry and rural buyers. But how can we offer this same service for commodities that do not have a developed formal seed industry?
The success of either of these trials would not only boost the yields of rural bean farmers but could potentially have long-term regional environmental and food security benefits. Because the bean seed available on the market right now is such low quality, many farmers recognize that bean cultivation is an unprofitable activity and opt to grow maize season after season. This results in widespread soil degradation and a net decrease in maize yields. Making beans profitable will improve soil quality by incentivizing crop rotation. Many of our Kenyan farmers want to rotate their maize crop with a bean crop, but they just don’t have access to bean seed for planting.
Using this market data, we are starting to bring products to the market to help reduce costs for farmers. Our first product, an LED solar-powered desk lamp, costs around $20 USD. The lamp charges by a solar panel the size of a wallet during the day and lasts over five hours at night. It also functions as a cell-phone charger. If a farmer used the money he would spend on kerosene each day to pay for the lamp, he would own it in under three months. After that, he would be saving $80 USD per year for the next several years.
One Acre Fund is scaling at a rapid pace. Last year we were serving 8,000 farmers—now we are serving 22,000 farmers in Kenya and Rwanda. We plan to reach 70,000 farmers by 2012, and one million farmers by 2020. Despite our aggressive growth and future targets, there are still millions of farmers in Kenya that we will not reach for many years.


Drip irrigation provides our farmers with two huge opportunities: the ability to feed their families during the dry season, traditionally a time when food supplies dwindle, and the chance to generate revenue that can be used in other areas of their lives.
The cost of the kit alone was $12, while seed and fertilizer were sold for $2.50. The repayment structure was divided into two installments, to make it easier for the farmers to repay. After successfully completing the first installment, they received seeds and fertilizer, as well as comprehensive training on how to prepare a seedbed. The second installment complete, they received the drip kits. Our field officers were on hand to ensure that the kits were set up correctly and functioned as expected.
This season we also added a plant treatment kit to the program that included pesticide, leaf booster, and a communal spray bottle. The value of this kit was shared by members of a group, and so the per farmer cost was slightly over $1. As anticipated, the plant treatment kit has added tremendous value to our farmers, who have avoided outbreaks of aphids, worms, and other pests.
This year, our farmers faced the challenge of market volatility. Because there was more rain than usual in December, many people planted vegetables, which initially flooded the market. However, the rains did not continue into January and February, and as the supply of vegetables dwindled, our farmers benefited from the irrigation systems. They were able to access above-market prices when this occurred of up to $0.26/kg.
For about one year One Acre Fund has been running forestry trials, studying popular tree varieties in Kenya, and experimenting with planting techniques. We settled on grevillea trees after surveying our farmers on the tree varieties they liked best.