Farmers First

Purpose: We serve smallholder farmers. In everything we do, we place the farmer first. We measure success in our ability to make more farmers more prosperous. We envision a future in which every farm family has the knowledge and means to achieve big harvests, support healthy families, and cultivate rich soil.


  1. Humble Service: We meet farmers in their fields and we get our shoes muddy. Farmers are our customers and we serve them with humility.
  2. Hard Work: We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less.
  3. Continual Growth: We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.
  4. Family of Leaders: We bring together the best leaders and build long-term careers. We care for team members like family.
  5. Dreaming Big: We envision serving millions of farm families. We build for scale with every idea and solution.
  6. Integrity: We do what we say, and our words match our values.

Press and Awards

Anna Malemba, One Acre Fund, Kenyan smallholder farmer